The Kitchen Table Hosted By Chef Huda, Cooked Up By Coca-Cola

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CHALLENGE.

Increase consideration and affinity for the Coca-Cola brand with African-American Moms by creating memorable, everyday family moments with food.

DECODE.

Our Black moms grew up on shows like the star talent from those shows are now moms themselves.

CODE.

The Kitchen Table

A cooking series where celebrity moms share their tips, traditions & recipes for taking care of their real families.

Long-form content ran as television interstitial and as web series on www.HelloBeautiful.com.

:60 and :30 creatives were featured as a trailer for content on television and pre-roll on www.HelloBeautiful.com.

:15 teaser creative was shared socially to drive audiences to custom content destination on www.HelloBeautiful.com.

Results Across the Board:

• 12% Lift in Favorable Opinion After Viewing Content
• 9MM Social Media Impressions (12 Mommy Bloggers)
• 14% Lift in “Supports My Community” After Viewing Content
• 73% Digital Video Completion Rate (120 index)

Program earned the top ranking Telly Award for best web series in 2015