THE FORMULA: Science Of The Hustle

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CHALLENGE.

Increase consideration and affinity for the automotive brand by engaging young, innovative, Social Capitalist (25-34), who are inspired daily to hustle harder.

DECODE.

Heavily leveraging social connectivity, today’s most influential audience, the African American Millennial is carving their own path, creating their own brand and hustling their way to the top.

CODE.

An intimate, talent-curated content series which unpacks a talent’s formula for success while shedding light on the core elements they feels are essential in helping them live out their dream.

Results Across the Board:

• .58% (CTR) exceeded the iOne Universe benchmark of .23%
• 62.7% Video Completion Rate exceeded the iOne Universe benchmark of 42.96%
• +61MM Impressions
• .77% (CTR) exceeded the iOne Universe Mobile 320X250 benchmark of 0.1%