Toyota: Music In Motion

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CHALLENGE.
The Toyota brand is rooted in innovation. One Solution has developed custom content that created a contextually relevant environment for ads that encourage people to take the road less traveled.

DECODE.
Black culture is rooted in the notion of re-invention. Bragging rights belong to those who find new ways to impact culture.

CODE.
#MusicInMotion. A mini-film series that paired innovators from the visual art world with musical innovators to see what they could create together.

Results Across the Board:

• 2MM Videos garnered 2MM video views in the first three days
• 80MM Reached over 80 Million Social users
• 14% Received coverage in over 50K media publications
• 15+ Social promotion from influencers including Russell Simmons & Rickey Smiley