University Of Phoenix: Saving Tomorrow Today

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CHALLENGE.

Drive consideration and position UOPX a thought leader in innovative education particularly in the AA communities.

DECODE.

The development of students journey requires community support and effort, especially for the K-12 grade levels.

CODE.

Saving Tomorrow Today is a digital platform, documentary and initiative dedicated to engaging and encouraging communities at large and all stakeholders to take an active role in the K-12 educational experience in predominantly AA communities.

Results Across the Board:

• 7MM Total Paid Media Impressions
• 150+ Articles
• 428K+ Pageviews
• 130K+ Video Views
• 2.1MM Facebook Reach – over 40k engagements*

*based on top 20 performing articles